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Archived Copies of Warranty Week
December 2002 to Today
Properly insured and administered, an extended warranty can survive the bankruptcy of a retailer, dealer, or manufacturer. And in cases where customers doubt the survivability of a manufacturer's product warranties, insurance can reduce uncertainty and build confidence. Could this also work in Detroit?
May 21, 2009
Ford's Powertrain Warranties:
How does a carmaker get people talking about product quality and confidence? By lengthening the warranty on the engine and transmission. But it didn't work so well for Chrysler, so why should it work for Ford?
July 25, 2006
Chrysler's Transferable Warranties:
Do They Boost Resale Values? Increase New Car Sales? Or Are They Just Confidence Builders?
February 3, 2003
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