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Archived Copies of Warranty Week
December 2002 to Today
The Post-Purchase Experience:
More than just a buzzword, it's becoming an important part of customer loyalty. Consumers who feel their service contracts can provide a better level of customer service will buy them again, just for the convenience of knowing who to call when they need a repair.
October 23, 2014
Extended Warranty Image Problems, Part 3:
Does the industry need a spokesman to educate consumers about the value and convenience of service contracts? Or does it already have a spokesman that also acts as the industry's attorney? And if a new spokesman is needed, who will pay for what will be a costly and time-consuming ongoing expense?
October 3, 2013
Extended Warranty Image Problems, Part 2:
More than a debate about terminology, what the industry needs is a spokesman (or woman) who can defend the value and convenience of protection plans. Service is becoming a major issue for both manufacturers and retailers, and letting attacks on the service contract industry go undefended is no longer acceptable.
September 26, 2013
took their best shot. Now the industry has responded, citing the value, price, convenience and savings of time and money as some of the benefits of enhanced service plans.
November 29, 2006
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