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Archived Copies of Warranty Week
December 2002 to Today
Commercial Service Contracts:
The importance of extended warranties sold to commercial customers is steadily increasing, as measured by the percentage of revenue they represent for manufacturers, and by the amount of business they represent for insurance companies. And in response, industry leaders have launched a new trade association for commercial service contracts.
December 7, 2017
Home Warranty Association:
Why are at least 90% of existing home sales in California covered by a home warranty? A mix of court rulings, government regulations, and industry response seems to have reassured home buyers that home warranty companies are both willing and able to pay claims. And thanks to a statewide educational effort, the realtors are able to explain how it all works to their clients.
November 12, 2009
Given that nine out of ten consumers don't bother filling out the postcards, what can be done to boost response rates? Two new warranty registration systems from veterans of the messaging industry are spotlighted.
July 14, 2003
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