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Archived Copies of Warranty Week
December 2002 to Today
Making Holiday Shoppers Happy with Extended Service Contracts:
How to increase retailer extended warranty attachment rates in the midst of a holiday price war? With the 2010 holiday gift-giving season well under way, here are eight strategies to help retailers increase extended warranty sales.
December 9, 2010
Flat Rate Extended Warranties:
For shoppers, the choice at the cash register is to say yes or no. The competition is between administrators vying for exclusive contracts with the retailers. But now there's a new choice, for consumers to go home and buy their extended warranties over the Internet.
August 7, 2008
Extended Warranty Deception:
Two companies misuse the power of the Web to set their bait for unsuspecting auto warranty shoppers
February 24, 2003
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