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Archived Copies of Warranty Week
December 2002 to Today
Changing the Way We Think About Warranty Management:
Warranty is a critical element of new product strategy. It not only provides assurance to customers, but also serves as a very effective promotional tool. A change in the approach to warranty management is needed so that warranty related decisions are made in the context of the product life cycle and take into account the interaction between warranty and other decision variables. This new strategic approach is similar to that which has transformed supply chain management over the last 10 to 15 years.
June 19, 2007
The Power of One:
The Aon Warranty Group has turned vertical integration into a strategic advantage, expanding and acquiring its way to a position where it can sell extended warranties on electronics, homes, or cars, all of which it can underwrite itself.
November 30, 2004
With home appliances, warranty work almost always involves a housecall. Claims administrator ServiceBench has turned the dispatch of service technicians into a strategic advantage.
November 3, 2004
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