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      ISSN 1550-9214     
 
 
For Immediate Release
May 18, 2005


Car Toys Selects Warranty Corporation of America
to Administer Extended Service Plans


Norcross, GA -- Warranty Corporation of America (WaCA), a leading full-service contract and warranty solutions provider for the OEM, Retail, Telco, and Commercial channels, is pleased to announce its partnership with Car Toys which is the number one independent retailer of mobile electronics and wireless phones in the United States. WaCA is administering the Extended Service Protection plans which are sold at the store level to Car Toys customers at their many locations. Car Toys has been pleased with the venture and Senior Vice President of Marketing, Theron Andrews remarked that, "WaCA's dedication to quality service and products has been beneficial to our customers and we look forward to the continued focus on extended services plan growth strategies that WaCA provides to our company."

The Car Toys Extended Service Protection plan offers customers a choice of Deluxe or Basic coverage for accidental damage and defective claims on mobile phones and audio, video, security and navigation systems. Car Toys contract holders receive the benefits of toll-free telephone support by bilingual customer service reps, replacement equipment delivery within 48 hours of request, and a seamless claims process.

"WaCA is equipped to provide Car Toys this wide array of services because of our extensive knowledge of the industry that will grow their customer base, and enhance Car Toy's capacity to serve their customers with important and market differentiating value added services," said Kharl Mena, WaCA's Vice President of Sales.

About Car Toys

With 52 stores throughout seven markets, Car Toys is the number one independent retailer of mobile electronics and wireless phones in the United States. Since 1987, Car Toys has built their business based on outstanding customer service, expertise, and professional installation - earning multiple "Retailer of the Year" awards as well as the "Top Ten 12-Volt Retailer" distinction for thirteen years running. Car Toys' 1,200 employees deliver the widest selection of car audio & video, performance accessories and wireless services from Cingular, T-Mobile and Verizon Wireless. To learn more, please visit www.CarToys.com.

About Warranty Corporation of America (WaCA)

Warranty Corporation of America was founded in 1985 and is a leading provider of innovative extended service contract and warranty business solutions developed specifically for the manufacturer, retailer/etailer, catalog and commercial channels. WaCA's innovative and powerful suite of solutions includes Digital LifelineTM, Mobile LifelineTM and Interactive Training LifelineTM suite of products, Dynamic MappingTM, Online Answer CenterTM, and BusinessCentral 3. WaCA's corporate headquarters is located in Norcross, Georgia with fulfillment warehouses and a redundant call center in Peoria, Illinois and an international office in Montreal, Quebec, Canada (Warranty Company of Canada). To learn more about WaCA and its products and services please visit the website at: www.waca.com.

###

Contact:

Linda Gottschalk
Warranty Corporation of America
Telephone: 770-840-3281
Email: lgottschalk@waca.com

 

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