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| ISSN 1550-9214 | |
Global Warranty Group Launches New Innovative Marketing Program, FreeBuyBack™
ST. JAMES, NEW YORK – October 4, 2012: Global Warranty Group announces its new online program, FreeBuyBack™, which allows consumers to trade-in their unwanted electronics for cash or store credit at their wireless retailer for future electronic purchases. FreeBuyBack™ is not just another trade-in program. It was developed as innovative marketing program and includes electronic product categories such as cell phones, tablets, computers, cameras, MP3 players, video games and consoles. Consumers can now trade-in used and unwanted electronics with the knowledge that these products will be refurbished or properly and safely recycled. GWG will rate the electronic devices two ways, working (not broken) and damaged, and can offer a guaranteed locked in value for up to six weeks. Charles Pipia, President of Global Warranty Group says, "FreeBuyBack™ was designed with our dealers in mind. This program will help them drive store traffic and create customer loyalty by locking in trade in values for up to six weeks at a time. No other buyback program does that. FreeBuyBack™ gives our dealers the edge on the competition and creates additional revenue for them." GWG, through its signature Wireless Protection Program™, gives Wireless Dealers access to FreeBuyBack™ through its online dealer portal. FreeBuyBack™ helps dealers drive store traffic, bring in additional revenue and enhance customer loyalty. FreeBuyBack™ also uses special marketing techniques that allow customers access to re-purchase prices. GWG can then push out these re-purchase prices on the dealer’s behalf via e-mail or text message to the consumer’s wireless device. About Global Warranty Group Global Warranty Group is a leading developer and administrator of product warranty and extended service contract programs to the consumer electronics, consumer appliances, cellular device and computer industries throughout the United States and Canada. The company is backed by an A.M. Best-rated insurer and maintains a state of the art 24/7/365 call and customer support center. For more information about FreeBuyBack™, call Global Warranty Group at 1-877-681-8244 or visit www.globalwarrantygroup.com. # # # |
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