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Archived Copies of Warranty Week
December 2002 to Today
The Warranty Genome:
Just as our genetic code determines traits such as eye color and behaviors such as left-handedness, so too does the format of a web page or the content of a communication determine the outcome of a transaction. To understand why some people buy a protection plan, we need to understand why others don't, and whether we can do anything to alter that outcome.
December 12, 2013
The Abt Experience:
Not content to merely collect a sales commission and be done with it, Abt Electronics keeps tight local control over its extended warranties and service organization from a single location. And customer loyalty? We're talking customer love.
February 17, 2011
The Institute of Warranty Chain Management:
Membership opens this spring and certification courses begin in the fall. Yet some people still wonder why it's taking so long. The reason is a perceived need by the board to develop content and services to retain members before recruiting them.
March 19, 2008
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