Archived Copies of Warranty Week

December 2002 to Today

Extended Protection Plans: While warranty data is the starting point, warranty analytics is what drives the business. Warranty analytics can be used to create an intelligent extended protection plan that identifies the types of failures, which customers are most impacted by them, and what the root cause might be. This, in turn, also helps determine the right level of coverage to meet the customer's risk profile.
March 14, 2019
The Warranty Genome: Just as our genetic code determines traits such as eye color and behaviors such as left-handedness, so too does the format of a web page or the content of a communication determine the outcome of a transaction. To understand why some people buy a protection plan, we need to understand why others don't, and whether we can do anything to alter that outcome.
December 12, 2013
Manufacturing Excursions: When bad things happen to good companies, their warranty expenses soar. External observers can see the numbers, but can't always determine the cause. But sometimes, the numbers merely confirm what's already in the news.
August 1, 2013