Warranty Week Industry Headlines

The Warranty Genome: Just as our genetic code determines traits such as eye color and behaviors such as left-handedness, so too does the format of a web page or the content of a communication determine the outcome of a transaction. To understand why some people buy a protection plan, we need to understand why others don't, and whether we can do anything to alter that outcome.
December 12, 2013

Manufacturing Excursions: When bad things happen to good companies, their warranty expenses soar. External observers can see the numbers, but can't always determine the cause. But sometimes, the numbers merely confirm what's already in the news.
August 1, 2013