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Archived Copies of Warranty Week
December 2002 to Today
Why Direct Marketing Is Still a Highly Effective Channel for Extended Warranty Marketing Campaigns:
Karen Clymer, Group Director of Client Services at After, Inc., explains the concept of "multi-channel marketing" and provides six data-backed reasons why direct mail should be incorporated into an extended warranty marketing campaign.
September 19, 2019
Harnessing Big Data:
As more "big data" sources become available, extended warranty administrators can expand from break/fix into highly customized offerings, preventative maintenance and product monitoring services. But first they will have to decide what data is both meaningful and reliable.
February 12, 2015
The First Service Contract:
A GE appliance dealer sold it to a customer in Chicago nearly 77 years ago, along with a refrigerator that turned out to be highly reliable. Yet the same sales drivers used back then -- peace of mind, repair costs and technological worries -- still work today.
February 3, 2011
As with computers and cars, warranty claims in a range of 2% to 3% are typical for most appliance brand names. But unlike cars or PCs, warranty costs for appliance and HVAC manufacturers appear to be highly seasonal.
November 22, 2005
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