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Archived Copies of Warranty Week
December 2002 to Today
Warranty Marketing & Millennials:
Dan Hulkower, the Senior Vice President at After, Inc., explains how to effectively engage the Millennial buyer. They don't trust traditional advertising but they love to search for coupons and discounts. They like blogs, social media, and online shopping, and they love to both read and write online reviews. And they actually open the direct mail they receive.
January 9, 2020
Why Direct Marketing Is Still a Highly Effective Channel for Extended Warranty Marketing Campaigns:
Karen Clymer, Group Director of Client Services at After, Inc., explains the concept of "multi-channel marketing" and provides six data-backed reasons why direct mail should be incorporated into an extended warranty marketing campaign.
September 19, 2019
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