Archived Copies of Warranty Week

December 2002 to Today

Warranty Marketing & Millennials: Dan Hulkower, the Senior Vice President at After, Inc., explains how to effectively engage the Millennial buyer. They don't trust traditional advertising but they love to search for coupons and discounts. They like blogs, social media, and online shopping, and they love to both read and write online reviews. And they actually open the direct mail they receive.
January 9, 2020
The Global Warranty Services Community Is Reflecting a Return to Growth -- and Profitability!: After conducting its fourth annual Warranty Chain Management Benchmark Survey, Strategies For Growth president and principal consulting analyst, Bill Pollock, has put together a results package consisting of an Analysts Take paper, a webcast and a WCM Conference workshop. The webcast will be hosted by PTC Warranty and Contract Management on May 24, 2018.
May 3, 2018
Effective Warranty Management for Improved Customer Satisfaction and Profitability in 2015: After conducting an extensive survey of the global warranty chain management community last year, Strategies For Growth president Bill Pollock has put together a results package consisting of a white paper, a webinar, and a WCM workshop on the subject of current trends in warranty management.
January 29, 2015
New Board Members Sought: As president and co-founder Glen Griffiths steps down, new leadership is sought for the Institute of Warranty Chain Management at its annual meeting on March 15 in San Diego. Two members have put their names in the hat, but additional openings exist.
February 24, 2011