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Archived Copies of Warranty Week
December 2002 to Today
Warranty Marketing & Millennials:
Dan Hulkower, the Senior Vice President at After, Inc., explains how to effectively engage the Millennial buyer. They don't trust traditional advertising but they love to search for coupons and discounts. They like blogs, social media, and online shopping, and they love to both read and write online reviews. And they actually open the direct mail they receive.
January 9, 2020
How to Buy Extended Warranties:
Step One: Read the contract. Research the terms and conditions of the service contract while you compare the prices and features of the products themselves. Then use your common sense and Google to decide if the extended warranty offer is a deal worth adding, or if you should shop elsewhere.
August 25, 2011
As requested by a student writing an independent study project, what follows is an essay about
How Warranty Works
. Industry experts who regularly read this column have a choice of either taking this holiday-shortened week off or correcting the editor's mistakes.
July 7, 2004
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