Archived Copies of Warranty Week

December 2002 to Today

Warranty Registrations: A digital marketing communications company named MediaKube is adapting Sony's CD-ROM technology to warranty and product registration applications.
June 28, 2005
Stadium Warranties: Like any other large construction project, sports stadiums come with product warranties. Just because there's no warranty registration card in the box doesn't mean that the builders don't face warranty claims from stadium owners. Two examples follow, from Seattle and Houston.
February 17, 2004
Warranty Registrations: Given that nine out of ten consumers don't bother filling out the postcards, what can be done to boost response rates? Two new warranty registration systems from veterans of the messaging industry are spotlighted.
July 14, 2003