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Archived Copies of Warranty Week
December 2002 to Today
Rather than selling warranty analysis software, PolyVista sells analysis software that can look at warranty claims as easily as it can look at airline flight data or oil and gas trading records.
July 19, 2005
Selling Customer Care:
While an extended warranty is a type of insurance contract, NEW sells it as an enhanced customer assistance program, promising consumers 24x7 access to advice and boosting customer loyalty for retailers.
October 19, 2004
Warranty Industry Associations:
Until recently, nobody thought warranty could support a trade association, especially one that crosses industry boundaries. But when a warranty seminar held in a Detroit suburb in the middle of the week sells out, you can bet people will take notice. So who can host a talking shop for warranty professionals?
April 27, 2004
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