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Archived Copies of Warranty Week
December 2002 to Today
Extended Warranty Image Problems, Part 3:
Does the industry need a spokesman to educate consumers about the value and convenience of service contracts? Or does it already have a spokesman that also acts as the industry's attorney? And if a new spokesman is needed, who will pay for what will be a costly and time-consuming ongoing expense?
October 3, 2013
Extended Warranty Image Problems, Part 2:
More than a debate about terminology, what the industry needs is a spokesman (or woman) who can defend the value and convenience of protection plans. Service is becoming a major issue for both manufacturers and retailers, and letting attacks on the service contract industry go undefended is no longer acceptable.
September 26, 2013
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