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Archived Copies of Warranty Week
December 2002 to Today
The Abt Experience:
Not content to merely collect a sales commission and be done with it, Abt Electronics keeps tight local control over its extended warranties and service organization from a single location. And customer loyalty? We're talking customer love.
February 17, 2011
Ford's Powertrain Warranties:
How does a carmaker get people talking about product quality and confidence? By lengthening the warranty on the engine and transmission. But it didn't work so well for Chrysler, so why should it work for Ford?
July 25, 2006
Warranty Industry Associations:
Until recently, nobody thought warranty could support a trade association, especially one that crosses industry boundaries. But when a warranty seminar held in a Detroit suburb in the middle of the week sells out, you can bet people will take notice. So who can host a talking shop for warranty professionals?
April 27, 2004
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