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Archived Copies of Warranty Week
December 2002 to Today
The Warranty Genome:
Just as our genetic code determines traits such as eye color and behaviors such as left-handedness, so too does the format of a web page or the content of a communication determine the outcome of a transaction. To understand why some people buy a protection plan, we need to understand why others don't, and whether we can do anything to alter that outcome.
December 12, 2013
Warranty Optimization Workshops:
Warranty data analysis can help you understand where you've been and where you're going. But can it also help you choose the right way to get there? At pre-conference workshops next month, two leading warranty optimization companies plan to show how both product warranty and service contract programs can benefit from the careful use of analytics.
February 12, 2009
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