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Archived Copies of Warranty Week
December 2002 to Today
Warranty Marketing & Millennials:
Dan Hulkower, the Senior Vice President at After, Inc., explains how to effectively engage the Millennial buyer. They don't trust traditional advertising but they love to search for coupons and discounts. They like blogs, social media, and online shopping, and they love to both read and write online reviews. And they actually open the direct mail they receive.
January 9, 2020
The E-Warranty Act of 2015:
The new law modernizes the options for compliance with the Magnuson-Moss Warranty Act and should also facilitate the e-delivery of service contracts. But other e-commerce laws state that parties must first agree to the use of electronic documents. The FTC must now write regulations that address these and other issues.
November 19, 2015
Institute of Warranty Chain Management:
The time has come for companies in the warranty industry to write a check to fund the launch of warranty management training and certification services. If the fundraising goes well, individual memberships are set to follow by year's end.
June 26, 2007
Ford's Warranty Reserves:
Standard & Poor's cut Ford Motor Company's credit rating from BBB to BBB-, citing write-offs at Ford Europe, reduced warranty accruals, and lowered reserves for bad loans by Ford Credit. But were those reduced warranty accruals justified by reduced claims costs?
November 17, 2003
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