February 18, 2021
sponsored by Tavant
ISSN 1550-9214         

Detroit Auto Warranty Update:

It was supposed to be a down year, with car sales down and warranty expenses down also. The first part came true, and warranty work was way down last spring, but the latest financial data from the top U.S.-based automakers has warranty costs soaring late last year.

It's the question everyone in the industry is asking: did the pandemic and the lockdowns that followed help or hurt the warranty business? Shopping patterns changed. Usage patterns changed. And the process of bringing a vehicle in for warranty work changed. But did those behavioral changes drive up or drive down warranty costs?

In the last few weeks, we've received annual reports from three of the top U.S.-based automakers: General Motors Co., Ford Motor Company, and Tesla Inc. And while we're not going to assume that every manufacturer in every industry is going to follow the same trends, what we're seeing in this early data is that warranty expenses plummeted in the spring and soared later in 2020.

But even within this small group of three, there were some important differences. While sales fell and warranty costs soared at GM and Ford, sales grew and warranty costs remained proportional at Tesla. And we think we're beginning to see clues that suggest the answer is "Yes!" to the question of whether electric cars really do have lower warranty costs than their combustion cousins.

Warranty Claims Totals

Let's begin with the claims payments. In calendar 2020, GM, Ford, and Tesla together paid out $7.22 billion in claims, a reduction of just over $600 million from their combined 2019 totals. That represents a -7.7% overall decline, but it's merely an average of three very different stories. GM's claims cost fell by less than -1% in 2020. Ford's fell by -14%. And Tesla's claims cost actually rose by +25%, from $250 million in 2019 to $312 million in 2020.


Figure 1
American Auto Manufacturers
Claims Paid per Quarter
(in millions of dollars, 2016-2020)

Figure 1


As is plain to see, however, in the quarterly data of Figure 1, the pace of these declines was uneven over the course of last year. In the first quarter, hardly anything changed, with the group's total claims cost coming in at just over $2 billion for the fourth quarter in a row.

And that makes sense, given that the first quarter ended on March 31, only 20 days after COVID was declared a pandemic, the lockdowns started, and the worldwide state of emergency began. There was hardly enough time left in the quarter for meaningful change to occur.

But then in the second quarter, when the lockdowns and cancellations became widespread, claims fell -$434 million or -22% as it became difficult, if not impossible, to bring a vehicle into the shop for warranty work. That decline continued into the third quarter (-12%) and the fourth quarter (-10%), but the year-long average decline still looks mild at -7.7%.

Again, the story was quite different for each manufacturer. GM, which registered just a small decline for the entire year, saw a +20% increase in claims during the first quarter, followed by a -10% decline in the second quarter, and then somewhat smaller percentage declines in the third and fourth quarters. Ford reported a much smaller gain in the first quarter, but then claims plummeted by -29% in the second quarter and by -20% in the third quarter. Tesla, meanwhile, reported year-over-year claims increases during all four quarters, though the second quarter gain was only +1.2% over 2019 levels.

The thing is, sales were also plummeting for GM and Ford, and were also growing for Tesla, even as the amount of warranty work was falling, or rising, respectively. For the full year, product revenue was down -11% for GM, was down -20% for Ford, and was up +31% for Tesla.

Warranty Claims Rates

And since the claims rate is calculated by dividing claims paid by sales made, that metric went a bit wacky during 2020. As can be seen in Figure 2, GM's claims rate topped out at 4.9% in the second quarter, while Ford's rose to 4.3% at the same time. In contrast, over the 72 quarters between the start of 2003 and the end of 2020, GM's average claims rate has been 2.7%, while Ford's has been 2.4%. So those measurements were way above average -- anomalies, even.


Figure 2
American Auto Manufacturers
Warranty Claims Rates
(as a percentage of sales, 2016-2020)

Figure 2


Tesla's claims rate, meanwhile, followed the same lazy seasonal pattern it's tracked for the past few years: highest in the winter, lowest in the spring or summer, but never far off from that 1.2% average. And please note that Tesla's claims rate has been far below either GM's or Ford's since the middle of 2016. That's 18 consecutive quarters of claims cost leadership, if anyone's counting.

Warranty Accrual Totals

Then again, the claims rate isn't a reliable metric during industry downturns like this, because there's a lag time between when a vehicle is sold and when it needs warranty work. And the reason Tesla's claims rate is so stable in Figure 2 is because its sales grow more or less proportionally with its warranty expenses: sales up +31%; claims up +25%.

In contrast to claims, during a recession the accrual rate should be stable, even during a sales downturn, because accruals are always supposed to be proportional to sales, unless there's been a meaningful change in product quality, reliability, or repair cost. If you believe the average car's warranty cost is going to be $500 over the life of its warranty, then every time you sell a car, you should put $500 aside as a warranty accrual. No sale, no accrual.

Well, that's a nice aspirational theory, which might be true in most normal years, but 2020 was no normal year. Instead, changes in accruals exceeded changes in sales in both directions: plummeting faster than sales fell, and soaring faster than sales rose.

In fact, as can be seen in Figure 3, warranty accruals by these three automakers hit a record $3.48 billion in the fourth quarter of 2020, doubling their level in the fourth quarter of 2019 and surpassing even the previous record, which came in the recall-plagued first quarter of 2014. Compared to the fourth quarter of 2019, accruals in the fourth quarter of 2020 tripled for GM, were up +51% for Ford, and rose +39% for Tesla.


Figure 3
American Auto Manufacturers
Accruals Made per Quarter
(in millions of dollars, 2016-2020)

Figure 3


At the other extreme, in the second quarter of 2020, during the darkest days of that first wave of lockdowns, warranty accruals were down -60% for GM, fell -44% for Ford, and dropped -22% for Tesla. That averaged out to a -48% drop for the group, from $1.60 billion in the second quarter of 2019 to only $829 million in the second quarter of 2020. And yes, that was the least amount of quarterly accruals in the 72 quarters since measurements began in 2003 -- lower even than the totals reported during the darkest days of 2009.

In other words, their lowest-ever accrual totals were made during the months of April, May, and June 2020, and their highest-ever accrual totals were reported just six months later. It's inconceivable that the warranty accrual totals of these companies set a record low in the spring and a record high in the fall, but that's exactly what the data says happened.

Warranty Accrual Rates

For the year as a whole, GM's and Ford's accruals were both up +24%, while Tesla's total was up +13%. Again, GM's product sales were down -11% for the year, while Ford's were down -20%, and Tesla's was up +31%. So nothing was remotely close to proportional between these two metrics: accruals and sales.

The result is even more surprising than the claims data: by the end of 2020, Ford's accrual rate had risen to 3.6% of sales, while GM's rose to 3.1% of sales, and Tesla's fell to 2.2% of sales. And so, for the second consecutive quarter, but for only the second time ever, Tesla had a lower quarterly accrual rate than both GM and Ford.


Figure 4
American Auto Manufacturers
Warranty Accrual Rates
(as a percentage of sales, 2016-2020)

Figure 4


Tesla's accrual rate was lower than GM's in all four quarters of 2014, and was lower than Ford's during all four quarters of 2020, but it's only been lower than both of them during the third and fourth quarters of 2020. And therefore, for the second consecutive quarter, Tesla can boast having both the lowest claims rate and the lowest accrual rate within this small group of U.S.-based automakers (we're classifying Chrysler as European-owned, though they've never been a contender for lowest warranty expense rates).

Accruals per Vehicle Sold

There is, however, more than one way to measure accrual rates in the passenger car industry. Because the automakers release such detailed unit production and sales data, we can also measure the amount of accruals they're making per vehicle sold.

This metric is calculated by dividing the amount of accruals by the number of units sold, resulting in a dollar amount rather than as a percentage of sales. For instance, in 2020, GM accrued just over $3.4 billion and sold just over 6.8 million vehicles, so its accrual per vehicle was just under $500 (actually, $498.02 if you want to get technical).

In Figure 5, we're looking at five years of accruals, measured against five years of unit sales worldwide. And in the last five years, only one of these three companies has seen its warranty costs per unit decline.


Figure 5
American Auto Manufacturers
Accruals Made per Vehicle Sold
(in dollars, 2016-2020)

Figure 5


Last year, Ford accrued just over $3.9 billion and sold just under 4.2 million vehicles, for an accrual rate of $940 per vehicle sold. And Tesla's accrual rate came in at just over $1,250 per vehicle sold -- its lowest cost per unit ever.

Back in 2012, Tesla accrued an astonishing $4,200 per vehicle sold. Even in 2017, its accrual rate was over $2,400 per vehicle sold. And in terms of the multiples between it and its competition, during the five years between 2014 and 2018, Tesla has accrued anywhere between five and nine times as much per vehicle as either GM or Ford did.

But in 2019, that multiple fell noticeably, and in 2020, Tesla accrued only 1.3 times as much per vehicle as Ford, and only 2.5 as much as GM. It's still in third place, but remember, this metric is based on what a company believes will happen. How long until Tesla begins to believe that its claims costs will remain low enough to justify an accrual reduction?

Removing Tesla

However, for the sake of transparency, let's remove Tesla from the chart for a moment, so that we can more clearly see the cost-per-vehicle trend for just GM and Ford. In Figure 6, we see the accrual rate per vehicle sold falling slightly for both in 2017, but then rising every year since. In other words, it's not just the pandemic or the lockdowns. It's not a recent trend. This is the third consecutive year that their accrual rates per vehicle have risen.


Figure 6
Ford & General Motors
Accruals Made per Vehicle Sold
(in dollars, 2016-2020)

Figure 6


We have one more warranty metric to measure. And once again, we will measure it over just 20 quarters, for the five years between the start of 2016 and the end of 2020. In Figure 7, we're looking at the ending balance in the warranty reserve funds of these three automakers. And once again, we see that they set a new record high for this metric at the end of 2020.


Figure 7
American Auto Manufacturers
Reserves Held At Year's End
(in millions of dollars, 2016-2020)

Figure 7


By December 31, 2020, GM reported its highest warranty reserve balance since 2017, while Ford and Tesla each reported their highest-ever warranty reserve balances. And that in turn led to the combined total for the reserves of the three companies rising to $17.88 billion, their highest level ever (or at least since measurements became public in 2003).

Put another way, the warranty reserve fund balance of these three companies is at its highest level ever, not only in terms of sheer dollars held, but also in terms of the multiple between claims paid and reserves held. In the fourth quarter of 2020, the automakers paid $1.828 billion in claims, or roughly $609 million per month. Therefore, their combined balances of $17.77 billion represents a multiple of 29.3 months of claims.

Fully-Funded Liabilities?

That's a decent-sized cushion. At the rate they were paying claims at the end of 2020, their warranty reserves held enough funds to pay claims at that same rate for 29.3 more months -- into the middle of June 2023. And that's very close to the moment at which the warranties for all but a handful of the vehicles they sold between the end of 2017 and the end of 2020 would have expired.

So by that measure, their warranty reserves are more adequate than they have been ever before. However, it also could mean the companies expect future warranty costs to be higher, and they're simply setting aside enough funds now to pay the claims later. Or perhaps they're just over-compensating late in the year for the under-accruals they made earlier in the year?

In contrast, during the bad old days of 2009, when people lost their wealth but still had their health, these automakers were still paying roughly the same amount of claims per month, but their reserves totaled only $10.25 billion, so the multiple between claims and reserves was only 16 months. So if any of them had gone out of business at that time (and a few almost did), their warranty reserves would not have been sufficient to pay off all the claims on all the remaining warranties, as their bankruptcy cases changed from Chapter 11 (reorganizations) to Chapter 7 (liquidations).

So here we are in the second month of the second year of the pandemic, wondering what will happen in 2021. If this data suggests anything, it's clear that things will not turn out as expected. We knew auto sales would be down in 2020, but who predicted warranty expenses would set a new record high?

Tavant

 

This Week’s Warranty Week Headlines

Lordstown Motors wants to sell its electric pick-up truck direct to customers.
WEWS-TV Cleveland, February 17, 2021
LGI Homes says storm damage should be covered by insurance, not warranties.
KIRO-TV Seattle, February 17, 2021
Experts explain what to have in your boiler warranty.
Daily Express (UK), February 17, 2021
Scams and robocalls have caused us to stop answering our phones.
Sierra Wave Media, February 17, 2021
Haulotte adds heavy-duty option to its service contract offerings.
Press Release, February 17, 2021
 

More Warranty Headlines below



Mize Inc.

 

Warranty Headlines (cont’d)

JM&A Group analysts can now use video technology to conduct visual inspections.
Press Release, February 16, 2021
Do you really need insurance for your water and sewer lines?
Washington Post, February 16, 2021
ProGuard Warranty launches Certified Pre-Owned program for auto dealers.
Press Release, February 16, 2021
Are extended car warranties worth it?
Los Angeles Times, February 16, 2021
How to slow down that annoying car warranty robocall.
WTVD-TV Durham NC, February 16, 2021
 

More Warranty Headlines below



PCMI - Your technology partner

 

Warranty Headlines (cont’d)

How some home warranty companies avoid paying claims.
WPXI-TV Pittsburgh, February 15, 2021
D2h offers 5-yr. warranty on set-top boxes in India.
Gizbot (IN), February 13, 2021
EasyCare and GWC trainers to do AFIP certification course for F&I managers.
Press Release, February 12, 2021
How IoT can help automakers avoid recalls and warranty claims.
IoT For All, February 12, 2021
Summers Manufacturing continues 10-yr. warranties on land roller equipment.
Farm Equipment, February 12, 2021
 

More Warranty Headlines below



Hornbeam Insurance

 

Warranty Headlines (cont’d)

Ford Blue Advantage sells certified used vehicles for dealers.
GM Authority, February 11, 2021
Lakeside Auto Sales owner jailed for pocketing extended warranty premiums.
DoJ Press Release, February 11, 2021
Centricity launches Tend Home, similar to homeowner insurance.
Press Release, February 10, 2021
Better Business Bureau blames pandemic for rise in warranty scam calls.
KMVT-TV Twin Falls ID, February 10, 2021
Cinch Home Services partners with Homes For Our Troops.
Press Release, February 10, 2021
 

More Warranty Headlines below



After QuickReg

 

Warranty Headlines (cont’d)

Vestas blames warranty and execution costs for profit fall.
Renews Ltd. (UK), February 10, 2021
Panerai offers 70-yr. warranty on Platinumtech Luminor Marina watch.
Hypebeast.com (HK), February 10, 2021
How to check if a car is still under warranty.
JD Power, February 10, 2021
PS5 DualSense controllers are drifting, and the repairs are a hassle.
Kotaku, February 9, 2021
Endurance TV ads feature mechanics talking about extended warranties.
Press Release, February 9, 2021
 

More Warranty Headlines below



Sign up for a free subscription to Warranty Week:
     subscribe     change of address     unsubscribe


 

Warranty Headlines (cont’d)

Chevy breaks their silence on the 2017-19 Bolt battery recall.
Elektrek, February 9, 2021
Manufacturers won't warrant machinery plugged into unstable electric grid.
Business Recorder (PK), February 9, 2021
XL Specialized Trailers introduces 5-year structural warranty.
Today's Trucking, February 8, 2021
Davantage Group settles motor warranty class action lawsuit for $9.5 million.
Insurance News (AU), February 8, 2021
Don't fall for the extended auto warranty scam.
Complete Colorado, February 8, 2021
 

More Warranty Headlines below



sponsored by Tavant

 

Warranty Headlines (cont’d)

Home warranty company won't pay central heating claim.
WAFB-YV Baton Rouge LA, February 8, 2021
American Home Shield leaves family without heat for 9 days.
KDKA-TV Pittsburgh, February 7, 2021
Tesla to recall Model S and X vehicles in China over touch-screen failures.
CNBC, February 5, 2021
Mohawk offers lifetime waterproof warranty for WetProtect floors.
Floor Daily, February 5, 2021
Epson lengthens its Laser Projector warranty for schools to 5 yrs.
Press Release, February 4, 2021
Tesla tells NHTSA its touchscreens wore out but weren't defective.
Inside EVs, February 4, 2021
AM Best affirms A- (Excellent) Financial Strength Rating for Fortegra Europe.
Press Release, February 4, 2021
Amynta names Brad Isaacson senior VP of program development.
Press Release, February 4, 2021
Jacksonville grandmother says home warranty left her in the cold.
WJAX-TV Jacksonville FL, February 4, 2021
Apple Korea discount AppleCare+ by 10% to placate Fair Trade Commission.
Pulse News (KR), February 3, 2021
Don't fall for the extended auto warranty scam.
Colorado Springs Gazette, February 3, 2021
iPhone feature can send expiring warranty callers straight to voicemail.
WCPO-TV Cincinnati, February 2, 2021
Tesla recalls 158,000 faulty Model S and Model X touchscreens.
Electrek, February 2, 2021
Australian CCC delays report on farm machinery warranty work.
Farm Online (AU), February 2, 2021
EFG Companies wins three Stevie Awards for Sales & Customer Service.
Press Release, February 2, 2021
Tempo offers Clyde protection plans on all its fitness equipment.
Press Release, February 1, 2021
Recast Software acquires warranty data provider Enhansoft.
Press Release, February 1, 2021
Lincoln Electric adds 5-yr. warranty for advanced welding equipment.
Press Release, February 1, 2021
50 brands with lifetime warranties.
GoBankingRates.com, January 29, 2021
Warranties for Stemco wheel end products now cover labor.
Fleet Equipment, January 29, 2021
Mazda MX-30 & Kia Soul EV running costs & warranty compared.
Driving Electric (UK), January 28, 2021
Calphalon says stacking pans or lids in its non-stick pan voids its warranty.
WLOS-TV Asheville NC, January 28, 2021
Expiring warranty scam reappears in El Paso.
KLAQ-FM El Paso TX, January 28, 2021
Every homeowner should look into a home warranty.
The African Exponent (MU), January 28, 2021
BMW says lockdowns caused its warranty expenses to fall in 2020.
Reuters, January 27, 2021
Amynta Group appoints Dominic Addesso as chairman of ClearView Risk.
Press Release, January 27, 2021
Jeffrey Batt and Michelle Ingrassia join the AmTrust cyber insurance team.
Press Release, January 27, 2021
What is a home warranty and do you need one?
SeekersTime.com, January 27, 2021
Expiring home warranty scam appears in Douglas County WA.
KPQ-AM Wenatchee WA, January 27, 2021
London Belgravia Brokers arranges new home warranty insurance in London.
PBC Today (UK), January 27, 2021
DJI is now selling a warranty to replace your drone if it flies away.
The Verge, January 26, 2021
Mad Money host Jim Cramer expects Ford stock to fall on bad warranty news.
The Street, January 26, 2021
Oklahoma court labels Old Republic home warranty as insurance.
Insurance Journal, January 26, 2021
Choice Home Warranty won't cover the kitchen sink.
KZTV-TV Corpus Christi TX, January 26, 2021
Warrantywise announces record year, plans to hire 62 more employees.
The Business Desk (UK), January 25, 2021
New Bendix website lets users determine their warranty eligibility.
Press Release, January 25, 2021
What to do about pesky car warranty robocalls.
WCIA-TV Champaign IL, January 25, 2021
Military-grade LG K42 phone launched in India with 2-yr. warranty.
GizChina.com, January 23, 2021
Trek Bicycle model Townie Go! 7D Step-Thru has 2-yr. warranty, $1500 price.
AutoEvolution.com, January 22, 2021
What you need to know before buying refurbished gear.
New York Times, January 22, 2021
Assurant launches warranty partnership with London Electric Vehicle Co.
Press Release, January 21, 2021
GWC & ProGuard investor Danny Limongelli passes away at 74.
Wilkes-Barre Citizens' Voice, January 21, 2021
LOC China wins marine warranty survey contract for Xuwen wind project.
Offshore Wind, January 21, 2021
Mack Trucks enhances its standard axle warranty for model year 2022 units.
Press Release, January 21, 2021
Alpha Warranty's vehicle service contracts now cover electric vehicles.
Press Release, January 20, 2021
 

More Warranty Headlines