October 28, 2021
sponsored by Tavant
ISSN 1550-9214         

World's Largest Warranty Problems:

On the one hand, U.S.-based manufacturers are required to disclose their warranty expenses to investors. On the other hand, they try their best to obscure the news and bury it in plain sight when something really expensive happens. But as the saying goes, a picture's worth a thousand words. And in the charts that follow, it's hard to hide a billion-dollar warranty problem.

Over the past few years, every once in a while, a set of warranty expense numbers comes in that makes us wonder if there's been a typographical error in a company's annual report. Suddenly, there's a billion-dollar warranty expense and there's no explanation at all anywhere in the document.

Other times, a major safety recall or some other big event makes the news, and inevitably it gets reduced into a major escalation in a company's warranty expenses. For these, we don't need any additional explanations, but we never do find out exactly how much it costs.

This week we have seven cases of sudden spikes in warranty expenses, including three carmakers, two truck companies, a top commercial aircraft manufacturer and a software company that's turning into a hardware maker. All seven ended up costing over a billion dollars, and one cost well over $20 billion.

The VW Emissions Warranty Scandal

By now, everyone knows the story of how Volkswagen AG hoodwinked the emissions testers by rigging its diesel cars to run clean when they were hooked up to the probes. Six years ago, in the October 1, 2015 newsletter, we wrote in detail how it happened and how they got caught.

What we've tried to do in spots over the years since is to show how expensive it really was for the company, in terms of elevated warranty expense rates. We hope the chart in Figure 1 does that to some extent. One way to do that is to look at the year-ending balance in VW's warranty reserve fund. At the end of 2012, the company held 17.1 billion euros in that fund, the equivalent of $22.0 billion. By the end of 2016, that balance had grown to 33.0 billion, the equivalent of $36.56 billion. So, depending what currency you want to price it in, the cost was either 15.09 billion euro or 14.56 billion dollars.


Figure 1
Volkswagen AG
Reserves Held per Quarter
(in billions of euro, 2013-2020)

Figure 1


But there are other warranty metrics we can examine. The problem is, there is really no way to determine what VW's warranty expenses would have been, had it not been for the emissions testing scandal. But we can look at what they were before and after the scandal broke in September 2015.

In 2014, VW paid 7.05 billion euro in claims. In 2015, that metric rose a bit to 7.52 billion euro. And even in 2016, it had inched up to just 9.27 billion euro. But then in 2017, it hit 17.55 billion euro, a worldwide record as far as we can tell. And then it was back down under the 10 billion range in 2019 and 2020.

Or let's look at warranty accruals. Again, the baseline seems to be around 10 billion euro per year, give or take. But in 2015 the bill was 19.27 billion euro ($21.37 billion) and even last year it was still a bit above 10 billion. And therefore, since 2015 the company has paid 21.13 billion euro ($23.73 billion) in excess accruals above and beyond 10 billion a year. That's a very expensive price to pay.

Toyota's Mystery Warranty Woes

Way back in 2009, Toyota Motor Corp. had to deal with episodes of unintended acceleration that the company initially blamed on faulty floor mats. And then it was blamed on faulty accelerator pedals. And that episode received tons of media coverage.

However, as we look at the data, we realized that an even costlier warranty episode occurred in the fiscal years that ended on March 31, 2018 and March 31, 2019. In the chart below, as with VW above, we're extrapolating the quarterly rise and fall of the warranty reserve fund based on the beginning and ending balance in the warranty reserve fund each year. And that balance peaked on March 31, 2019 at 1,769 billion yen, the equivalent of $16.02 billion.


Figure 2
Toyota Motor Corp.
Reserves Held per Quarter
(in billions of yen, 2014-2021)

Figure 2


We looked in the fiscal 2019 annual report for an explanation. None. And we looked in the 2018 annual report: none. Even in the fiscal 2017 annual report, in which were listed the record claims (605 billion yen) and record accrual (919 billion yen) totals, there was nothing but the same boilerplate language about how it determines how much it provisions for warranty costs. There was nothing about unusually high warranty expenses, let alone any hint of a cause. We suspect it was defective air bags, but that's just our guess.

General Motors Ignition Switches

At the opposite end of the spectrum, General Motors Co. suffered from a well-publicized set of recalls and warranty expenses related to defective ignition switches. Actually, there was a lot more to it than just the switches -- when the vehicle accidently shut itself off as a result of the defect, the steering wheel locked and fatal accidents resulted.

A good lawyer would inject more uncertainty and perhaps a few uses of the word allegedly into those sentences. But the data in Figure 3 unambiguously details the spike in GM's warranty accruals in early 2014, as it moved to finance the expected cost.


Figure 3
General Motors Company
Accruals Made per Quarter
(in US$ millions, 2012-2015)

Figure 3


In the first quarter of 2014, it accrued just over two billion dollars as a down payment on the cost of the recalls. And then in the second quarter, GM accrued an additional $1.77 billion in what we'll call normal accruals (made for the warranties issued on new cars sold) alongside $889 million in additional accruals made for cars sold in previous years (changes of estimate).

And that's a total of $4.68 billion in the first six months of that year, up from $1.6 billion in the first half of 2013, and $2.01 billion in the first half of 2012. And again, though it's uncertain just how much the recall actually cost, GM accrued an excess of somewhere between $2.7 and $3.1 billion that year.

Navistar's Emissions Problems

When the U.S. Environmental Protection Agency mandated cleaner diesel truck engines in 2007, Navistar made a costly design mistake by going after a technology called exhaust gas recirculation (EGR) instead of what everyone else implemented, selective catalytic reduction (SCR). Its resulting MaxxForce truck engines never really achieved EPA compliance, and the company's warranty costs began to escalate.


Figure 4
Navistar International Corp.
Claims Paid per Quarter
(in US$ millions, 2010-2018)

Figure 4


In calendar 2010, the company paid out between $72 million and $88 million per quarter. So we're going to peg $75 million per quarter as the company's baseline warranty expense, equivalent to $300 million a year.

In 2011, claims costs rose to $399 million. In 2012, it hit $455 million. And in 2013, claims peaked at $637 million, more than double the baseline total. And by the end of 2017, Navistar had paid out more than $1.1 billion in excess of that $300-million-a-year baseline total over the previous six years. But then in 2018, with the crisis behind it, claims cost fell back to $303 million.

Cummins Had Problems Too

We mentioned that everyone else went with SCR instead of EGR. However, Cummins Inc. still ran into emissions compliance trouble, when both the EPA and the California Air Resources Board (CARB) found that its model year 2010 to 2015 diesel truck engines were "subject to the aftertreatment component degradation." In other words, the engines were failing their emissions tests.

Cummins began elevating both its regular quarterly warranty accruals and its additional warranty accruals (changes of estimate) in 2017. But those totals really began to soar in the third quarter of 2018, when Cummins set aside $571 million in regular accruals.


Figure 5
Cummins Inc.
Accruals Made per Quarter
(in US$ millions, 2016-2021)

Figure 5


Last year, Cummins accrued $461 million, and in 2019 it accrued $458 million. So let's split the difference and assume that $460 million is the company's baseline annual warranty accrual. On that basis, the excess warranty accruals, for both current-year and previous-year sales, amounted to $1.05 billion.

Boeing Gets Grounded Again

Back in January 2013, Boeing's 787 Dreamliner was grounded as a result of fires caused by its lithium ion batteries. And in March 2019, the 737 Max was grounded after a design flaw was discovered in its Maneuvering Characteristics Augmentation System (MCAS), which led to crashes in Indonesia and Ethiopia.

Our aim is not to re-litigate these accidents or the design flaws that allegedly caused them. Rather, what we want to illustrate in Figure 6 is the different accounting treatment Boeing used for the elevated warranty costs that resulted in each case.

Back in 2012 and 2013, Boeing addressed the 787's warranty woes with current-year accruals -- the dark green columns in the chart below. But then from 2019 to 2021, the company addressed the 737's grounding with accruals that were made through changes of estimate, which are done when problems are discovered in previous-year products.


Figure 6
Boeing Company
Accruals Made per Quarter
(in US$ millions, 2011-2021)

Figure 6


From 2008 to mid-2011, Boeing usually set aside somewhere between $40 and $55 million per quarter in regular warranty accruals. In 2009, it set aside $167 million. And in 2010 its annual accrual total was only $141 million, after three quarters came in below $40 million. But just for argument's sake, let's adopt $220 million as the company's round-number baseline annual warranty accrual -- four times $55 million.

Accruals surged to $128 million in the final quarter of 2011, bringing the year's accruals up to $240 million. Accruals, both regular and changes of estimate, spiked to $890 million in 2012. And then they fell back to around $600 million in both 2013 and 2014, as things returned to "normal" and the 787 resumed sales.

Accruals actually continued to decline for several more years after that, bottoming out at $232 million in 2018. But then there were big hits to previous-year accruals in the last quarter of 2019, the first quarter of 2020, and in the first quarter of 2021.

Accruals, both regular and changes of estimate, rose to $389 million in 2019, then to $520 million in 2020. And in just the first half of 2021, Boeing has set aside $341 million in total accruals.

Assuming $220 million a year as our baseline, Boeing accrued an excess of $1.77 billion from 2012 to 2016. And then if we call 2017 and 2018 "normal" years, then excess accruals in the ten quarters of 2019 until now have added up to $700 million. In other words, the earlier warranty excursion was well over twice as expensive as the most recent.

Microsoft Red Ring of Death

There's a certain amount of incertitude built into the equation when a software company jumps into the hardware market. Get something wrong in Software Product 1.0, you send out a big fix in Product 1.1. But if you get something massively wrong in your hardware design, one-in-three comes back broken.

That's basically what happened to Microsoft Corp. in 2007 when its Xbox 360 video game console suffered from what became known as the "Red Ring of Death," so-named because the normally green lights surrounding the power button turned red to signal a hardware failure.

Microsoft, which is on a fiscal schedule that ends each year on June 30th, announced in its annual report for the year ended June 30, 2007 that it was setting aside $974 million in regular accruals plus $92 million in change-of-estimate accruals for a grand total of $1.066 billion in warranty costs. And this happened at a company that accrued just $45 million the entire previous year.


Figure 7
Microsoft Corp.
Accruals Made per Quarter
(in US$ millions, 2006-2012)

Figure 7


Microsoft continued accruing funds at an elevated rate for another three quarters before settling back down to a more sustainable accrual rate for the next four years. But then it found a unique solution to its warranty woes: stop including the data in its financial reports. And apparently it worked!

Even as the company deals with the warranty woes of subsequent generations of hardware such as the Surface tablets, nobody noticed that the company discontinued complying with warranty accounting regulations nine years ago. As a result, Microsoft doesn't report any warranty expenses, and nobody writes news articles about it. Perhaps the other six companies on our list this week would be wise to consider doing the same thing?

Tavant

 

This Week’s Warranty Week Headlines

Frontdoor's home warranty revenue up 7% in third quarter.
Press Release, October 28, 2021
EV repair costs fall below that of gas-powered vehicles, study finds.
Automotive News, October 28, 2021
We Predict's Deepview True Cost Second Owner Study plots EV service costs.
Press Release, October 28, 2021
Porch Group acquires Floify, plans home warranty market entrance.
Press Release, October 27, 2021
Kubota Engine America lengthens service app users' warranties to 3 yrs.
Construction Equipment Guide, October 27, 2021
 

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Mize Inc.

 

Warranty Headlines (cont’d)

Warranty Life launches SmartSaver AI-powered smartphone protection plan.
Press Release, October 26, 2021
After, Inc. hires Dawn Taylor and forms partnership with Centricity.
Press Release, October 25, 2021
LegalEase AI-powered iPat tool helps manage lemon law claims.
CIO Review, October 25, 2021
Samsung teams with Best Buy for authorized Galaxy S and Note phone repairs.
Slash Gear, October 25, 2021
GWC Warranty partners with DealerCenter for free trial offer.
Press Release, October 25, 2021
 

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PCMI - Your technology partner

 

Warranty Headlines (cont’d)

Car repairs, warranty work, part shipments impacted by COVID-19.
KJRH-TV Tulsa OK, October 22, 2021
Amazon Prime & Chase Sapphire credit cards still provide extended warranties.
USA Today, October 21, 2021
Consumers buy protection plans for 30% of durable goods purchases.
Pymnts.com, October 20, 2021
Google Pixel Pass subscriptions include extended warranty coverage.
ZDNet, October 19, 2021
Clyde raises $25M in Series B funding and $16M in working capital.
Press Release, October 19, 2021
 

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After QuickCover

 

Warranty Headlines (cont’d)

Samsung stands by as my TV warranty expires.
Manchester Guardian (UK), October 19, 2021
One80 Intermediaries acquires Equity Partners Insurance Services Inc.
Press Release, October 19, 2021
First Changan Ford Mustang Mach-E made in China rolls off assembly line.
Detroit News, October 18, 2021
General Motors filed to trademark GM Protections brand name.
GM Authority, October 18, 2021
Tesla drops claim that solar roof tiles are stronger than standard tiles.
Electrek, October 18, 2021
 

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Warranty Headlines (cont’d)

US Home Guard flyer looks like an overdue tax bill.
Erie Times-News, October 17, 2021
FCC hopes Stir/Shaken technology ends robocall scams.
WLS-TV Chicago, October 15, 2021
How Torque Group increased its business 100% after converting to PCRS.
Press Release, October 14, 2021
Warrantywise wins Warranty Provider of the Year for the second year running.
Car Dealer Magazine (UK), October 14, 2021
Why you should pass on most extended warranties.
KOMO-TV Seattle, October 14, 2021
 

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sponsored by Tavant

 

Warranty Headlines (cont’d)

Q&A with Gabi Peles, CEO of Puls.
InsureTechs in the Warranty Industry, October 13, 2021
Pfizer uses warranties to refund cancer drug cost if it doesn't work.
Stat News, October 13, 2021
Mulberry closes $22M Series B funding round led by Commerce Ventures.
Press Release, October 13, 2021
After, Inc. to launch QuickSuite portfolio at extended warranty conference.
Press Release, October 13, 2021
Warburg Pincus pays $200 million for 24% stake in Fortegra.
Press Release, October 12, 2021
GT Capital forms joint venture to provide warranty for used cars.
Manila Times (PH), October 12, 2021
Warranties, furniture protection and other waste-of-money services.
Washington Post, October 12, 2021
Centricity VP Chris Penn to give two presentations at warranty conference.
Press Release, October 12, 2021
Rubrik launches $5M Ransomware Recovery Warranty.
Press Release, October 11, 2021
Jolywood Solar renews fortified insurance protection with Munich Re.
PV Magazine, October 8, 2021
Weather Warranty offers equipment renters protection from bad weather.
For Construction Pros, October 8, 2021
Dodgy dealer sold unroadworthy vehicles with worthless warranties.
Car Dealer Magazine (UK), October 8, 2021
Triumph Motorcycles launches Total Care extended warranties.
Financial Express, October 8, 2021
Reporter helps customer get new refrigerator from Sears.
WFTV-TV Orlando, October 8, 2021
Suzuki Australia introduce 3-yr. warranty on motorcycles.
Motorcycle News, October 7, 2021
Right-to-repair movement pushes Microsoft to update its repair policy.
Morning Brew, October 7, 2021
Centricity's Builder Division and ProHome LLC announce strategic partnership.
Press Release, October 6, 2021
Aquant closes $70M series C funding round led by Qumra Capital.
Venture Beat, October 6, 2021
Truck owners ask manufacturers for pandemic warranty extensions.
The Hindu (IN), October 6, 2021
APCO picks Bobbie Davis as VP of its enterprise project management office.
SubPrime Auto Finance News, October 6, 2021
US Department of Health lets hospital warrant joint replacements.
Orthopedics This Week, October 5, 2021
Apple agrees to $95M settlement in AppleCare class action.
Apple Insider, October 5, 2021
Amynta names Edward McNally president of Amynta Dealer Solutions.
Press Release, October 5, 2021
Expired warranty robocalls are becoming biggest phone con ever.
Money Talks News, October 5, 2021
FCC requirement could help nix those pesky robocalls.
WRIC-TV Richmond VA, October 5, 2021
How 85 octane fuel can destroy your engine and void your warranty.
Torque News, October 4, 2021
This new planet-friendly smartphone comes with a 5-yr. warranty.
Mashable India, October 4, 2021
Reporter helps mower owner get through to Tractor Supply & Asurion.
KABB-TV San Antonio, October 4, 2021
Hub International acquires National Home Warranty from Aviva Canada.
PE Hub, October 4, 2021
Choice Home Warranty blames A/C failure on acidic particles, denies claim.
WSB-TV Atlanta, October 4, 2021
Family waits 5 months for fridge covered by extended warranty.
WFLA-TV Tampa, October 1, 2021
Tavant expands Service Lifecycle Management suite to enhance service delivery.
Press Release, September 30, 2021
Enphase Energy and Sunpro Solar expand partnership to include battery storage.
Press Release, September 30, 2021
LaFerrari gets extended warranty, a first for a limited-run Ferrari model.
motor1.com, September 30, 2021
Fairphone 4 sustainable smartphone comes with a 5-yr. warranty.
The Verge, September 30, 2021
 

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